In September, I posted Is Online Word Processing on the Rise?, which included a poll asking readers what tool they primarily use for word processing. Microsoft Word won hands down, with 58% of the vote. Google Docs came in near the bottom with 12%, and there were no votes for other online word processing tools. These results are similar (if not a bit higher) to the findings of Compete, which measured traffic to Google Docs; the results are summarized here. It found that although traffic to Google Docs grew 158% in the past 12 months, only about 2.4% of the adult online population was using the service. Even more interesting is the statistic that the average user only spends about 5 minutes per month on the site.
What can you do on a Google Docs page in only 5 minutes per month? Certainly not create a full-fledged document. Whatever is going on during those 5 minutes, the Compete study demonstrates that Google Docs attracts primarily casual users, and that online word processing services still aren't ready for enterprise use.